Ferry: Thoughts & Things To Remember
brain dump. no time to proof / spell check. need to go home.
need to sort out:
- website
- logo
- copyright
- wastawear designs for 1st collection (x8 shirts) (x4 cuffs)
- jewellrey i think will come at a later date - need perspex, acylic factory works. jeni to ask jay. ferry to check exhib contractors
- cost fabric, trimmings, embellishments, production
- wastaworks designs. identify achiveable projects: camel stools, shisha lamps?
- need to eval upholstery
- need to decide on single or dual branding: wastaworks and wastawear, or just have wastaworks?? verring to the latter??
- make initial sample collection
- plans to launch - eval what is happening with fusion 06 exhibitition
- do we produce limited stock, test what moves, or make to order?
- already hv ideas on stand design - thinking white bathroom tiles, logo mounted, red fur, washing lines, need to paint wooden dressing table white to use as a counter. contrasting textures.
other stuff:
- have got initial web design in head. publish myself or get free lance web designer - or anyone better than me at frontpage etc?
- can easily push to arabic & english lifestyle media
- need a retail outlet - not existing boutique. explore sentinel, rent space, hv selfstorage unit? can x-promo?? is cool venue, fits in well with our ID. also like the 'industrial' feel. ref brand spaces / pop-up retail
- what are uae trading legalities? set up offshore? how manage distribution, credit card / cash or local partner for invoicing / trading? commission?
- at a later date cld push into UK market. Selfridges has arab design sector - it figues with the edgewear road. sho & her mum?? connections: uk fashion exporters, emap/drapers, sam at topshop, emsit - fabric designer, eric musgrave new pr company, sian - publishing connections, style london and production of villa moda book, pop-up retail opportunity london launch - lord hugh and dishdash - need to ask will?
- once established need to explore villa moda for dxb, kuwait and forthcoming london store, and in dxb harvey nics, saks, 5 green, sauce. don't really want to go down this route. define to be different.
- hv also got rough idea on styling and shoot. cld do stills and short clips.
- will prob do in desert. like over exposed colours or very bleeached, cinecam style footage / polaroids. or is this really passe. cld use zahra to model, or hv clothes wire and pegs on old desert tree, dry heat desert wind.
- need to start adding music inspirations. listening to fleewood mac. like the folky-ness also a bit retro - think growing up memories.
product design ideas:
- womens shirts - X4 black abaya inspired, X4 loud jabilbaya inspired
- X4 indep cuffs - to be worn with own shirt
- hv been exploring designs and arabic names. will put in another post to blog
- embellished t-shirts with kanjar, camel (tacky??) may work for lux tourist souvinirs - think madinat souk
- also sleeping eyemasks - hand painted with khaleejiya eyes - again touristy also 1st class emirates airlines might be interested? compete with virgin altantic onboard products
- t-shirts women reworked with jalibaya styling/embroidery, neckline
- men's t-hsirt - printed dishdasha with gold pen, longsleeve with cufflinks, neck thing, how to incorp gutra and cord?
- arabic / omani bangles and necklaces reworked into clear acrylic
- shisha lamps
- camel stools
- pouffs - leather / other?
- kitch coffee pots - saw a company at thebrideshow who where already customising coffeepot thermod flasks. very bling. great. need to visit dragon mart
- camel head folding table with brass plate - rework in acrylic - finally a table!! beyond the nori roll coffee table and concrete coffee table I have designed and redesigned in my head...
- acrylic / fabric box stools - abaya / jalibiya / arabic embroidery inspired
- majilis seating
- need to islamic art, arabesque, orientals, islamic geometric, 8 pointed star, arabic fonts, caligraphy
- need to explore current style trends for abayas/ jalibiyas.
- need to explore global colour fashion trends autumn/winter 06 & sping/summer 06
done. leaving. must get laptop fixed so can do this at home with a glass of wine!!

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